Our Beginning

Fitzap started with a simple frustration — alarms don’t wake heavy sleepers, and habits don’t fix themselves.
We saw people struggling with procrastination, distraction, fatigue, and discipline…
but no tool really worked unless it shocked you into action — literally.
So we decided to build one.

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What We Believe

We believe discipline shouldn’t be painful — but it should be felt.
A tiny shock > big life changes.
Small corrections lead to big victories.

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What We Build

We build habit-shaping tools —
smart shock watches designed to wake you up, keep you focused, stop bad habits, and push you forward when willpower isn’t enough.

What Makes Fitzap Different

Who We Help

  • Why We Exist

    Because change is hard —
    and sometimes, you need more than motivation.
    You need a push.
    We are that push.

  • Our Mission

    Our mission is simple:
    to help millions break habits, build discipline, and live better — one tiny shock at a time.

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